“What is your company logo or individual logo name?” (I know this is rather obvious and you’re spot on. However even this can be misinterpreted.
Best to ask for written confirmation via email.
“What are your 3 preferred colours?” I always ask the client for 3 preferred colours. We may only use 2 of these colours, because less is more, but our aim is to get your choice not mine. If your brand absolutely has to have extra colours, then who am I to argue. Nothings entirely off limits, we can always introduce extra colours in the form of secondary branding elements, which sit apart from the logo. Where you have a group set of logos. See our logo and website design for OPS GROUP.
“List your 4 preferred styles which suit your vision?” And here we go…. bold, casual, clean, corporate, cute, eastern, edgy, edgy, evil, fast, racy, fat, funny, graffiti, grunge, happy, masculine, powerful, pretty, punchy, round rounded, scary, simple, soft, space age, square, stretched, stupid, stylish, western, wacky, weird, wonderful. Now let’s get to the Number One Rule # Step 2.