The Brief
In 2022 Torain Resources rebranded as Asra Minerals, engaging Spirit Graphics to design their new logo and branding. Whilst Torain was focussed on exploration, Asra would be focussed on developing their flagship Mt Stirling project in Western Australia's Eastern Goldfields, with major potential for gold and rare earth mineral production. The brief was simply to come up with a logo that reflected this aspiration.
The Solution
Two of Spirit's graphic designers each produced two concepts which addressed the brief in different ways. We then refined the chosen concept down to a finished logo set the client is very happy with. The earthy mineral colour palette with an emphasis on gold represents the mineral product and the dot formation of the logo icon represents the crystalline structure of the minerals.
