The Brief
Australian Garnet was purchased by our client, Resource Development Group, as an as yet undeveloped garnet mine in Western Australia with potential to produce high quality abrasive media for industrial abrasive blasting and waterjet cutting. Spirit Graphics was engaged to rebrand the company and once the new brand look-and-feel was established we produced this website to promote the business in its development stage. With no operational imagery, statistics or history, the brief was to focus on the target industry sectors and the potential to supply a very high quality premium product.
The Solution
With no imagery, and no actual operations to speak of, we instead used carefully selected stock photos to represent the target industry sectors and key applications for the product. Content was focussed on establishing the product's premium quality and spruiking its potential to create efficiencies and cost savings for potential customers. We also developed an interactive world map graphic to help users find their local distributor and establish the company as a world-class supplier.
