The Brief
Pilbara Quarries is a joint venture involving one of Spirit's existing clients. The company was formed specifically to service the Pilbara with quality quarry products, plus mining and civil support services in high demand throughout the region. Spirit Graphics designed the logo and overall branding as well as a Capability Statement brochure. The website was the next project in the brand roll-out and the brief was largely to adapt the content from the brochure to a responsive, easy to navigate website.
The Solution
Our approach with the website was to make it work in partnership with the existing brochure, so people who came to the website via the brochure would have a seamless experience and be able to interact with the content in a more engaging way. Graphically the sunflower motif from the logo is used as a secondary brand asset in different ways throughout the site. Being a 50% Indigenous owned venture it was important to retain the traditional colour palette but with a clean, crisp, professional look-and-feel.
