The Brief
Tracs WA has been providing refrigeration services to the WA Transport industry for over 20 years, and had the original, self-designed logo all that time. So in 2022 they decided their branding needed to reflect the respected professional organisation they have become. So Spirit Graphics was engaged to design a new logo and associated branding. The brief was simple. The new logo had to represent transport and refrigeration. It also had to be adaptable to incorporate co-branding for its major supplier.
The Solution
So with that brief in mind and the name TRACS, the icy tyre tread concept almost designed itself. This bold look featured the two-tone blue colour palette and the tyre tread enclosure allowed it to be adapted to include the Transicold co-branding as a secondary logo version.
