Tracs WA has been providing refrigeration services to the WA Transport industry for over 20 years, and had the original, self-designed logo all that time. So in 2022 they decided their branding needed to reflect the respected professional organisation they have become. So Spirit Graphics was engaged to design a new logo and associated branding. The brief was simple. The new logo had to represent transport and refrigeration. It also had to be adaptable to incorporate co-branding for its major supplier.