The Brief

Waru is a Western Australian company delivering Indigenous owned vehicle hire services in the Pilbara region. They are owned by long-time client KingKira Group who approached us to design the brand for their new company. The brief stated that it must be obviously indigenous and incorporate the aboriginal iconography for fire as the name Waru means fire in the Nyiyaparli language.

The Solution

For the the chosen concept we simplified the fire symbol down to a single wavy line which forms the "W" for Waru and also represents a road. We used a soft, earthy orange and yellow and orange palette to further symbolise fire, contrasted against a deep navy blue. Finally we trimmed with the familiar dotted line to leave no doubt it is an indigenous owned company.

Waru Logo Design
Waru Logo Design
Waru Logo Design
Waru Logo Design

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