Western Plant Hire Company Profile

The Brief

Western Plant Hire is one of the most well recognised names in Western Australia's equipment hire sector, providing heavy machinery primarily to the mining sector. In 2021 the company underwent a management buy-out and the new owners engaged Spirit Graphics to update the company's 20 year old branding to a new look that took advantage of the substantial existing brand recognition whilst updating it to a fresh, modern feel. With the brand design complete one of the the first project for Spirit was to design and develop a new Company Profile brochure which told the company's new story in the bold new style.

The Solution

We worked closely with the new leadership team to develop new content which told the story of the company's long history and positioning it for a new era of capability and service. We developed a series of close-up mechanical details from various equipment types to use as banners as part of the suite of secondary design assets we designed. In this brochure they served as the page footers. With the bold colour palette and 40º angled corner cut-outs, the new look really came together in this new brochure. We also printed several hundred high quality booklets.

Western Plant Hire Company Profile - Font & Back Covers
Western Plant Hire Company Profile - Internal Spread 1
Western Plant Hire Company Profile - Internal Spread 2
Western Plant Hire Company Profile - Internal Spread 3

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