Western Plant Hire Logo

The Brief

Western Plant Hire is one of the most well recognised names in Western Australia's equipment hire sector, providing heavy machinery primarily to the mining sector. In 2021 the company underwent a management buy-out and the new owners engaged Spirit Graphics to update the company's 20 year old branding to a new loo that took advantage of the substantial existing brand recognition whilst updating it to a fresh, modern feel.

The Solution

In consulting with the client Spirit Graphics decided to keep some elements of the old logo in order to retain some of the existing brand recognition. We identified the diamond shape and the Caterpillar black and yellow colour palette as being the main elements and presented several concepts which used these in a new way. The chosen concept was this simplified W motif which also retained the yellow triangle from the CAT logo.

Western Plant Hire Logo Suite
Western Plant Hire Logo - Style Guide sample
Western Plant Hire Logo - Secondary branding elements
Western Plant Hire Logo - Business card design

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