The Brief
Western Plant Hire is one of the most well recognised names in Western Australia's equipment hire sector, providing heavy machinery primarily to the mining sector. In 2021 the company underwent a management buy-out and the new owners engaged Spirit Graphics to update the company's 20 year old branding to a new loo that took advantage of the substantial existing brand recognition whilst updating it to a fresh, modern feel. With the brand design complete the first project for Spirit was to rebuild the website while preserving existing SEO built up over many years.
The Solution
We cloned the old site over to a development sandbox as the starting point for a complete rebuild, taking meticulous care to preserve the permalink structure and meta data. We designed an equipment portfolio system which featured every item on their extensive equipment list, and worked with the new management to rewrite all of the content to tell the WPH story to a modern audience. Engagement was also a key factor with multiple calls-to-action on every view. The new-look website features the signature angled corner cut-aways and distinctive equipment detail elements.
